• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Promotivia

Ideas. Innovation. Excellence.

  • Home
  • Topics
    • Family
    • Furniture
    • Health
    • Education
    • Pet Care
    • Construction
    • Marketing
    • Technology
    • Transportation
  • Ask a Question
  • Contact Us

Packaging a Business for Sale

Last updated on September 23, 2011 by Sozo Staff Leave a Comment

For those people who are considering selling a company, marketing that company is one of the most important steps they’ll take.  Like all other products and services, a business can be marketed in such a way that it sells quickly and for a fair price, and fortunately, the basic rules of packaging a business for sale are relatively simple.  Two of the most important aspects of this process are identifying a buyer and tailoring the business package to target that buyer.

Identifying a potential buyer is not an extremely complicated endeavor, because, in many cases, buyers fall into one of two categories: financial or strategic.  Financial buyers, as their label suggests, are most interested in the financial aspects of a business.  Their primary goal in purchasing a business is to search for a company that is capable of generating instant revenue.  The second type of buyer, the strategic buyer, is somewhat less shortsighted than the financial buyer.  Although a business’s finances are certainly an important determinant, they also take into account many other long term factors as part of their decision.  These types of buyers are also interested in a business’s potential to be used in future growth, mergers, and other business moves.

After a buyer has been categorized as either strategic or financial, you’ll have to tailor your sale package to meet the specific interests of that type.  For financial buyers, your sale package should focus mainly on financial information, such as revenue, profits, costs, and wages.  For strategic buyers, your package should include basic financial facts, but it should also include the other aspects of your company that a strategy-minded buyer might find useful.  A common mistake in targeting buyers is to simply present both buyers with the same sale package.  While this might seem acceptable, it could actually damage your sale prospects because by flooding a buyer with the wrong type of information, you risk distracting them from the aspects of your business that truly interest them- the aspects that could have secured you a valuable sale.

The processes of identifying and targeting buyers can be very complicated, so many sellers choose to hire business brokers to help them through this confusing process.  In addition to attorneys and accountants, professional brokers are an extremely valuable resource for helping you navigate the sale process.  The expert transportation brokers at Tenney Group, for example, help to package a business for sale, connect buyers and sellers, and negotiate deal terms.

Filed Under: Business Tips, Financial, Transportation

Additional Articles

children learning how to swim with boards
Nuts & Bolts of Priority Enrollment for Your Swim School
Understanding the Multifaceted Role of a Child Care Center Director, Part 3
Understanding the Multifaceted Role of a Child Care Center Director, Part 2
Understanding the Multifaceted Role of a Child Care Center Director, Part 1

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

10 + seventeen =

Primary Sidebar

Jackrabbit Class Software

Popular Articles

  • Expandable Children's Furniture at The Bedroom Source
  • African Mahogany Lumber vs Genuine Mahogany Lumber
  • The City Way: Taking Your Child’s Bed to the Next Level with Maxtrix!
  • Perfect Furniture for a Boy's Bedroom, Pt 1
  • Perfect Furniture for a Boy's Bedroom, Pt 2
  • How Do You Treat Reactive Attachment Disorder?
  • Ultra-Budget-Friendly Swimming Pool Upgrades
  • Why Sleep Is Important for Young Athletes
  • Why Parents Love Jackrabbit Class Management Software
Swimming pools

Recent Articles

  • The Perfect Addition to Your Poolside Patio: An Outdoor Pizza Oven
  • FAQs About Spool Pools
  • A Few Fresh Ideas for Your Next Pool Party
  • Good News: These Three Problems Aren’t RWIs
  • Nuts & Bolts of Priority Enrollment for Your Swim School
  • The Sun, Your Swimming Pool & Your Skin, Part 4
  • The Sun, Your Swimming Pool & Your Skin, Part 3
  • The Sun, Your Swimming Pool & Your Skin, Part 2
  • The Sun, Your Swimming Pool & Your Skin, Part 1
  • Teaching Your Child To Swim: The Four Basic Strokes, Part 4
Home automation with X10

Recent Comments

  • Meg on How Do You Treat Reactive Attachment Disorder?
  • Aika on Can Bedroom Furniture Help Your Child’s Mood & Academic Performance?
  • WAYNE Prokosch on It’s an Ipe Thing
  • Amanda Drew on The Wood Drying Process
  • Hannah on Quality Western Redcedar Lumber
  • Hannah on Is Ipe Decking Lumber Right for You?

Copyright © 2021 Sozo Firm Inc · Privacy Policy · Disclaimer · Sitemap