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Improving the Vacuum Salesman Strategy

Last updated on October 17, 2008 by Sozo Staff

We’ve all slammed the door on that annoying salesman that seems to come right at the most inopportune moment. The kids are fighting, the bread is burning in the oven, the phone is ringing. Then a knock comes at the door. “Hi, would you like to see how the new Accu-Vacuum has more suction power than any other in its price range?”

“No…” SLAM! Why did he have to show up now? Did he purposely plan to arrive at the most inconvenient time?

Well, what if you’re on the other side of this scenario? You’re a salesman, trying to sell your product, trying to get people to listen to you. But they just won’t pay attention to you or want to learn anything about your product. You’ve tried printing full-color pamphlets with diagrams and descriptions, but the people just throw away these brochures. You’ve tried refining your sales spiel to get them to listen for more than half a minute, but it just doesn’t work. You get to know the sound of a phone slamming back onto the hook and dropping back to the dial tone, and the sound of a door slamming back into its frame, better than you know the voice of a customer.

What about giving your customers something that they probably won’t just throw away, something they’ll hold onto and just maybe take a look at? A company called CF Gear makes custom flash drives that can store whatever information you want. You could put on videos of your amazing vacuum in action, information sheets, contact info, info on special offers, whatever you want.

If someone sees you walk up with a bagful of flash drives, chances are they won’t just slam the door if they think they’ll get a free flash drive out of the deal. And then when they pop the drive into their computer they will hopefully at least take a look at your product. To be sure they don’t forget where the drive came from, you can have your company name, logo, address, and phone number printed on the USB drive in up to four colors. Or even consider laser engraving for an even classier look.

CF Gear sells flash drives with surfaces ranging from the typical plastic to wood to metal. Customers can pick from a variety of colors and styles. Suit your company’s personality and style.

Whether selling products door-to-door, setting up your company booth at an exposition, or advertising your product in-store, flash drives can help to market your product. You don’t have to be the typical salesman who depends on a fake smile and smooth-talking voice to market his goods.

Take a look at CF Gear’s website at cfgear.com. Browse through their product lines and read some customer reviews. You’ll be impressed and just might pick to use their flash drives for yourself.

Filed Under: Marketing

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