Has it seemed that lately your business has seen fewer new customers and even less devotion from your regulars? Perhaps you blame the bad economy for your lack of customers. However, it could be that your customers are looking for something new and exciting to draw them back into your store.
If you have ran the same old “buy one, get one free” deal for the past few months and are seeing less success with it, perhaps it is time to create a new plan.
You need to find a way to wow a majority of your customers. That’s right, a majority. Many businesses make the mistake of creating contests in which 1 or maybe even 2 or 3 customers are the “grand prize winners” of perhaps a Nintendo Wii or a new Sony camera, costing $250 each. While these promotions do draw in customers initially, think of the hundreds of disappointed customers you will have after the contest.
How can you give away small prizes to a majority of your customers, without breaking the bank? Well, first off, you need to think of a “small” prize that isn’t that awful expensive (I’m thinking $10 or less per person). Well, let’s think of what could fit in that category. Perhaps you could give them a magnet or a keychain. Maybe you could have a hat customized or even a t-shirt. While these ideas aren’t necessarily bad, you need to consider the customers’ potential for use. By this, I mean how many customers are actually going to wear your hat or t-shirt in public? In all likelihood, it will become a night shirt.
So, when thinking of the item, try to consider something that has the potential for daily usage. If you are racking your brain for ideas, consider this: bulk CFgear flash drives can be purchased for a reasonable price and can be used by just about everyone. It can be used at work, school, or home. The user can add, edit, and store documents, PDFs, music files, pictures, and even videos.
So, now that you have chosen your item, how are you going to design it? Yes, design it. You can’t simply hand out a boring, plain, generic flash drive and expect your customers to be wowed. While the plain flash drive will still offer the same functions, you want something that reminds your customers of your store each and every time they use it.
At CFgear you can custom design your flash drives in a variety of ways, choosing the shape, size, colors, and even etching or color imprinting. Perhaps you want to create a flash drive in the shape of a banana (works if you’re a grocery store) or maybe a shoe (works if you’re a shoe store). If you can draw up the design, CFgear will make every attempt to bring your creative design to life.
Don’t forget to have your company’s name, logo, and/or slogan laser engraved or color imprinted on the flash drive. You have now created a flash drive that is guaranteed to remind the customer of your store every time they pick it up.
You must then consider how to promote your new freebies. Perhaps you will offer a free flash drive to the first 100 customers on a certain day. Or, maybe you will give one out to each person that signs up for your credit card. Maybe you can give them to customers that spend over a certain amount. Be creative and make sure to advertise the promotion in your store, the newspapers, and in your newsletters or fliers.
For the $500 that you spent on the gaming console and camera that satisfied just TWO of your customers, you have now satisfied 50 (if each flash drive costs $10). If you are looking for a promotion to draw in customers, a flash drive is sure to please not only your customers, but also your wallet.
Leave a Reply