Many companies develop ways to attract prospective customers or even current customers to purchase their products. Many manufacturing companies choose to send out samples of some of their products. Other companies choose to send out thick ordering books. Some companies choose to do both.
A steel or heavy metal factory whose products weigh a considerable amount each would probably have a decent sum to pay in postage to ship the product. The company would also have to pay workers to assemble the products, package them, and prepare them for shipment. While all of these methods may indeed pull in a few customers, it may end up being wasted products and money. The customer may not necessarily want a sample of the particular product that you sent. They may have wanted to view another product rather. They may also not want the product in the particular color or size that you have sent. The sample most likely will end up on a shelf somewhere or in the garbage. Sending out heavy, costly samples is a risky plan for some companies. [click to continue…]
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